What you don’t know will forever be above you because no man can rise beyond the limitations of his knowledge. Please don’t be in a dark when it comes to the area of your business. It is a very risky exercise to be ignorant about your venture.
You must strive to acquire a good knowledge of the business you are into as a business person. This knowledge will accord you confidence and gives you the opportunity to get to the peak of your business with an amazing result. As the saying goes – “knowledge will forever govern ignorance.” Endeavour to be a master of your business because what is worth doing, is worth doing well. Know more about the nature of your business, your business environment, polices relating to your business, customers behaviour in relation to your products, competitors, marketing of your products and the like. This knowledge will give you a competitive edge over your competitors and sustains you in business. It is highly advisable to get yourself highly schooled in the area where you have committed your spirit, soul and body into as a human-being. It pays to make a great and reasonable sacrifice in the area of your callings. In life, there is no success without sacrifice.
Therefore, pay your dues.